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[Video] Dear You: How grassroots authenticity wins over Chinese filmgoers

A small Chaoshan dialect film, made on a tight budget with no celebrities and minimal marketing, went on to gross over 1.6 billion RMB at the box office, outperforming a wave of expensive, star-studded blockbusters. Chinese audiences shared positive word-of-mouth on social media, describing it as a “slow-cooked” film that offers a sincere and understated portrayal of ordinary lives. ThinkChina’s Yi Jina explores the factors behind Dear You’s strong resonance with viewers.

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